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Snowplow vs. Rudderstack
Don't let Rudderstack lock you in with a monolith that promises to do everything.
Use Snowplow and create a composable CDP with technology that is the best at what it does, is cost efficient, and plays well with any tech stack.
Top reasons companies choose Snowplow over Rudderstack
Best in class
Snowplow is the best in class in event data collection.
Snowplow is Truly Open
- Rudderstack open source is not even close to cloud (Rudderstack Cloud vs. Open Source). This variation has two consequences: less choice for you and deeper vendor lock-in.
Business Data Language
- Schemas help organizations create and enforce a common language between business and data. Business needs, not developers, should drive tracking strategy.
Vibrant Community
- Snowplow has a vibrant community of engineers, data analysts, and consultancy companies. Visit Discourse and the Snowplow channels on Slack communities Measure, dbt, or Locally Optimistic.
The Composable CDP is ON!
- The democratization of data storage, processing, and modeling is driving an increasing number of companies to adopt the composable CDP. Rudderstack represents the opposite.
Future Proof
- With Snowplow, you can access the underlying data infrastructure (not just the data) and integrate it with your applications. Snowplow is deployed in more than 1.5 million websites, Rudderstack in 21 thousand.
Scalable Pricing
- With Snowplow, even if you grow your event volume by 100x, you will still get the most efficient cost possible for a behavioral data pipeline, because you run it in your infrastructure with no licensing or per-volume fees.
Rudderstack, Segment, Heap, Google Analytics, Mixpanel, and others are affected by Apple ITP (Intelligent Tracking Protection), which determines cookie lifetime is limited to 7 days when a third-party domain tries to set a cookie. This means all visitors to your website will be new visitors after seven days per the vendors above.
Effectively this means the data used to perform marketing attribution, identity stitching and product analytics is fundamentally flawed.
Snowplow is not affected by ITP as the collector runs on your domain through sub-domain delegation.
Join companies just like you, who use Snowplow as their behavioral data pipeline.
With many teams across the business relying on events streamed by Snowplow to our associated systems, we find it imperative that those systems and teams know that the data they're consuming conforms to a strong standard. We achieve this by defining schemas within Snowplow. Alternative solutions, such as Rudderstack, do not enforce schema-defined event structure. As a business grows, the lack of conformity and the unknown of what data you will receive today vs. tomorrow becomes a significant problem.
When companies migrate from Rudderstack, they love using these features:
Cost Efficiency at Scale
- With Snowplow, you can collect hundreds of millions of events to power your data and products without worrying about the cost.
Control & Transparency
- With Snowplow, you know how the data is processed and are in control of the infrastructure where it runs.
Data Quality
- Thanks to schemas, Snowplow guarantees better data quality by design.