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Snowplow vs. Segment
Are you looking to escape Segment rising costs as you scale?
Snowplow + GTM Server-side can help, without the steep cost.
Top reasons companies choose Snowplow + GTM Server-side over Segment
Scalable Pricing
- With Snowplow, even if your event volume grows by 100x, it will still be cost-effective. Same for Google Tag Manager server-side since you can host it in your infrastructure.
First-party Data Collection
- Because Snowplow and GTM server-side run on your subdomain, they are first-party data collection, allowing you to collect more and better quality data.
Vibrant Community
- Snowplow has a vibrant community of engineers, data analysts, and consultancy companies. Visit Discourse and the Snowplow channels on Slack communities Measure, dbt, or Locally Optimistic.
Integrations
- Google Tag Manager server-side can integrate with hundreds of other SaaS software, and the list keeps growing.
sGTM Future Proof
- With Snowplow, you can access the underlying data infrastructure (not just the data) and integrate it with your applications. Snowplow is deployed in more than 1.5 million websites, Segment in 147 thousand.
Real-time Event Integration
- With Snowplow and Google Tag Manager server-side you send events in real-time to your data warehouse and marketing stack.
Segment, Heap, Google Analytics, Mixpanel, Rudderstack, and others are affected by Apple ITP (Intelligent Tracking Protection), which determines cookie lifetime is limited to 7 days when a third-party domain tries to set a cookie. This means all visitors to your website will be new visitors after seven days per the vendors above.
Effectively this means the data used to perform marketing attribution, identity stitching and product analytics is fundamentally flawed.
Snowplow is not affected by ITP as the collector runs on your domain through sub-domain delegation.
Join companies just like you, who use Snowplow as their behavioral data pipeline.
When is a good time to consider a Segment alternative?
- Segment is becoming too expensive.
- The lack of first-party data collection is affecting marketing.
- Your number of events is growing rapidly.
- Your team needs real-time data.
When companies migrate from Segment, they love:
Cost Efficiency at Scale
- With Snowplow, you can collect hundreds of millions of events to power your data and products without worrying about the cost.
Control & Transparency
- With Snowplow, you know how the data is processed and are in control of the infrastructure where it runs.
Data Quality
- Thanks to schemas, Snowplow guarantees better data quality by design.