Snowplow Google Tag Manager Server-Side Integration
Integrate Snowplow with Google Tag Manager Server-Side and forward your behavioral data to your marketing/sales stack.
Snowplow SDKs
Website, App, Server Events
SnowcatCloud
Cloud Hosted Snowplow
Google Tag Manager
GTM Server-Side
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Why use Snowplow Google Tag Manager Server-Side integration?
Safari ITP and Chrome privacy extensions are capping or outright blocking third-party data collection (googletagmanager.com), effectively preventing you from collecting event data required for marketing attribution and customer segmentation.
With Google Tag Manager server-side, you can host Google Tag Manager under your domain (gtmss.yourdomain.com), effectively turning third-party data collection into first-party.
The main benefit of Google Tag Manager server-side is that you can forward events received by Google Tag Manager to other destinations via server-side, effectively turning your website faster.
Our integration between Snowplow and Google Tag Manager server-side lets you send Snowplow enriched data (via server-side) to Google Tag Manager.
Once in Google Tag Manager, you can forward the data to other tools in your stack, such as Amplitude, GA4, Braze, and others.
What you can do with Snowplow Google Tag Manager Server-Side Integration?
- Use Google Tag Manager Server-Side as a event router
- Forward events to Amplitude, GA4, Braze, Customer.io, and more
- Send conversions to Facebook Convert API via server-side
- Use Google Tag Manager Server-Side
Other Snowplow Integrations
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