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Snowplow Google Tag Manager Server-Side Integration

Integrate Snowplow with Google Tag Manager Server-Side and forward your behavioral data to your marketing/sales stack.

Website, App, Server Events

Snowplow SDKs

Website, App, Server Events

Cloud Hosted Snowplow

SnowcatCloud

Cloud Hosted Snowplow

GTM Server-Side

Google Tag Manager

GTM Server-Side

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Why use Snowplow Google Tag Manager Server-Side integration?

Safari ITP and Chrome privacy extensions are capping or outright blocking third-party data collection (googletagmanager.com), effectively preventing you from collecting event data required for marketing attribution and customer segmentation.

With Google Tag Manager server-side, you can host Google Tag Manager under your domain (gtmss.yourdomain.com), effectively turning third-party data collection into first-party.

The main benefit of Google Tag Manager server-side is that you can forward events received by Google Tag Manager to other destinations via server-side, effectively turning your website faster.

Our integration between Snowplow and Google Tag Manager server-side lets you send Snowplow enriched data (via server-side) to Google Tag Manager.

Once in Google Tag Manager, you can forward the data to other tools in your stack, such as Amplitude, GA4, Braze, and others.

What you can do with Snowplow Google Tag Manager Server-Side Integration?

  • Use Google Tag Manager Server-Side as a event router
  • Forward events to Amplitude, GA4, Braze, Customer.io, and more
  • Send conversions to Facebook Convert API via server-side
  • Use Google Tag Manager Server-Side

Other Snowplow Integrations

Use Snowplow integrations to drive your event-driven architecture to the next level.
Not listed? If it supports webhook events, we can integrate it. Let's chat!

Javascript SDK
Snowflake
Google BigQuery
Materialize
Amazon Redshift
EventBridge
GTM Server-Side
FingerprintJS
Webhook
Kafka
Neo4j
Pixel
S3
Cloudflare
Analytics.js
Elastic Search
Google Analytics
Kinesis
Pub/Sub
Amp
Shopify
Adjust
Amplitude
Braze
Domo
C++
Customer.io
.NET
Golang
Flutter SDK
Hubspot
Java
PHP
Node.js
Python
React Native
Ruby
Unity
Zendesk
Scala
Mailchimp
Marketo
Mailgun
Sendgrid
Optimizely
Appsflyer
Android SDK
iOS SDK