Privacy Settings
We use cookies and other tracking technologies to improve your browsing experience on our website, demo our services, and show you personalized content.
By clicking ”Accept,” you agree to SnowcatCloud's Privacy Policy and use of cookies as described in our Cookie Policy .
We do not sell or share your personal information. You can change your cookie settings at any time by clicking “Privacy Settings.” in the footer and removing any existing cookies from your browser.
OpenSnowcat / Snowplow Magento Extension
The OpenSnowcat / Snowplow Magento tracker extension enables your e-commerce store to track customer behavior using OpenSnowcat / Snowplow event pipelines.
OpenSnowcat is a Snowplow fork open-source analytics platform designed for behavioral data collection, enabling businesses to gain deeper insights into user behavior across digital platforms.
INFO
For one-click Magento Snowplow Integration check the Magento Extension: OpenSnowcat / Snowplow Tracker
Key Benefits
- Easily collect your customers' behavioral data in your data warehouse (Snowflake, Google BigQuery, Databricks, etc).
- Perform marketing attribution and increase your ROI.
- Segment your customers based on their online behaviors.
Key Features
- Collect customer catalog browsing via client-side.
- Collect order information reliably via server-side.
- Collects customer id when authenticated on all events.
- Easy configuration of client-side and server-side tracking using Snowplow SDKs.
- OpenSnowcat/Snowplow
sp(network_userid) cookie is stored at the account, cart, and order levels for easy attribution modeling.
How Does The Extension Work?
This extension adds a Snowplow JS tracker to your storefront which tracks visitor behavior as they navigate through the site. To facilitate attribution and customer identification, this extension records the value of the sp cookie (network_userid) to the account, the cart, and the order (when created).
All orders are also tracked when created via server-side, using Snowplow PHP tracker.